Good Dye

Identity / Website / Art Direction

Good dye surpasses the norms of the typical hair studio. I aimed for good dye to feel premium, while highlighting the most important thing to their audience, good hair dye that doesn’t damage something that takes forever to recover. My inspiration was drawn from nature itself, with an evergreen hue from the forrest, sandy tone from the beach, and burnt orange from the clay of the Earth. 

Photography by Daria Shevtsova